With an electronic mailing list, you’ll be able to send out the same email to a number of recipients at the same time. The mailing list is a collection of their email addresses, so if you send out one single email to the mailing list’s address, firstname.lastname@example.org – for example, it’ll be redirected automatically to all the subscribers straight away. Normally, users have to subscribe to such a mailing list, but sometimes their e-mail addresses can be included manually too, based on the software application that is used to manage the list itself. You can use the mailing list feature to touch base with potential or existing clients and to send them newsletters, new offerings and other types of info on a periodic basis. This will prove your commitment to remain in touch with them and will increase the popularity of your website.