The service uptime for any cloud website hosting account is of essential importance. If you use a server that has regular problems and your website is not accessible for extended periods of time, it is more likely that visitors will not come back. In case you have an online store, for example, this will mean lost potential customers and less financial gain. Your internet sites may even get penalized by search engines with lower rankings regardless of how good their content is. To protect yourself from this kind of scenario, you should always ensure that the hosting service you get is stable. That way, the success of your website will depend only on its content and your advertising and marketing campaigns and won't be affected by hosting-related variables that you've got no control of.